New article in the Journal of Academic Librarianship by Amy Fry and Linda Rich of Bowling Green State University about how students find and choose electronic resources to use. Things of note:
- Users stick with what they already know works
- Users tend to ignore most of your website
- Users may not understand the labels you’ve applied to your links, even when you think they are obvious
- Users tend to not use subject guides (but most of us already know that, subject guides are primarily for librarians)
“Brand recognition of a resource is the most likely way for it to be used by a student”
Goes to show that we all need to do a better job marketing our electronic resources.